The Best Guest Post SEO Email Outreach Templates

Guest post link building is a method of building backlinks to your website by writing high-quality content for other websites in your niche. The process involves reaching out to the owners of these websites, proposing your idea for a guest post, and then writing the post, which includes a link to your website in the author bio or within the content.

According to research conducted by Referral Rock, 1 to 5 guest posts are written by just 60% of bloggers worldwide.

This technique is effective because it allows you to showcase your expertise to a new audience, gain exposure, and earn high-quality backlinks to your website, which are valuable for SEO. Additionally, it can drive traffic to your website from the website where your guest post is published, which can result in new leads, customers, or followers.

By providing valuable content to the website owner and their audience, you can build relationships, increase your credibility, and gain exposure to a wider audience. It’s a win-win situation for both the website owner and the guest poster.

How to find guest posting opportunities?

Finding guest post opportunities is a common challenge for those new to SEO, but there are many ways to find potential sites to pitch your ideas. A good place to start is with websites and blogs you already follow as a reader. This familiarity can help you understand what type of content works for them.

There are also other ways to find sites that accept guest posts. You can use the advanced search function on search engines like Google to identify relevant sites, check where your competitors are posting, or use social media to find sites requesting or accepting guest posts. Bloggers with significant audiences and authority can provide valuable links, and community sites can offer opportunities to reach a ready-made audience.

While it may be tempting to buy access to guest posting sites, it’s important to note that Google frowns on this practice. As with any SEO strategy, it’s best to focus on building genuine relationships with potential sites, and the more effort you put in, the better the outcome. Ultimately, the choice of strategy is up to you and your business.

Our favorite guest-post SEO cold email templates

Below you will find some of our favorite guest-post SEO cold email templates that will actually guarantee you responses.

📧 Template 1: Short and quick 

This is a short guest post SEO outreach email. In this email, it is important to be concise and provide examples that demonstrate your abilities. This will give the recipient an understanding of what you are able to contribute to their website/blog.

Subject: 

{{organizationName}} Collab?

Body: 

Hi {{contactFirstName}},
{{contactIceBreaker}}
I’ll keep this short, I recently published some epic articles on ADD EXAMPLE WEBSITES and would be great to contribute to {{organizationName}}.
Let me know if you’re interested in a win-win collab?
Thanks
Best regards,
{{signature}}

📧 Template 2: Providing details

Here is a more detailed email where you can specify the type of collaboration you are interested in. Here it is essential to let the recipient know that you are interested in the collaboration and is well-aware of the content they are providing.

Subject:

Do you accept guest posts for {{organizationName}}?

Body:

Hello {{contactFirstName}},
{{contactIceBreaker}}
My name is {{senderFirstname}}  I’m the ADD YOUR POSITION at ADD YOUR COMPANY.
 I was looking through your {{organizationName}} blog recently to get some inspiration to share with our readers. While I was reading NAME THE ARTICLE, I came up with an idea 💡:
This website is a goldmine of awesome content. It would be awesome to collaborate with them.
I would be more than happy to contribute to your blog and cooperate with you in several ways:
1. I could share your website content with my readers. 
2. Would be great if you could contribute to my blog.
3. I would love to write articles for your website. 
Here are some of my works that will help you to get an understanding of my writing and style. 
Link 1
Link 2
Link 3
Looking forward to hearing from you. 
Bests, 
{{signature}}

📧 Template 3: Pitching article/topic

In this template, we show the process of pitching a certain article or articles of a certain topic that are relevant to the targeted blog. The success of this type of email largely has to do with the relevance and quality of the article that is being pitched. 

Subject:

Collaboration offer from a big ❤️ fan of {{organizationName}}

Body:

👋 Hello {{contactFirstName}},
{{IceBreaker}}
I am a content marketer and would love to publish an article about KEY TOPIC on the {{organizationName}} blog.
I recently did this with PROVIDE EXAMPLES OF PUBLISHED WORKS which had great engagement.
I have attached a copy of the article I created below. Is this something you are interested in?
Thanks. 
Sincerely, 
{{signature}}

📧  Template 4: Demonstrating expertise 

This email is aimed at creating some curiosity with a concise subject line. It is the key to gaining attention and having a high open rate. Demonstrating your expertise and writing ability by including links to relevant content can help convince the blogger of your knowledge and experience. Suggesting potential topics which match the blog’s style will help move the conversation forward to deciding on a topic.

Subject:

👉 Blogpost idea for {{organizationName}}

Body: 

Hey {{contactFirstName}},
I’m a published author, and I’m currently looking for new publications to contribute to on a no-fee basis.
Below are some of my recent posts:
Link 1
Link2
Link3
Also, I have come up with some topics that I thought you might be interested in:
Topic 1
Topic 2
Topic 3
What do you think? Would my topics be a good fit for WEBSITE NAME? 
Looking forward to your reply. 
Best regards,
{{signature}}

📧  Template 5: Demonstrating familiary with the product/service

Here is another working email template where the success largely has to do with the fact that you are familiar with the recipients product, you use it and want to contribute to it. 

Most SaaS product/service owners highly value the feedback and opinion of their own users as they grow their business.

Subject:

Your SaaS tool NAME OF THE TOOL  helped me to SPECIFY THE BENEFIT OF THE TOOL FOR YOU

Body: 

Hello {{contactFirstName}},
I’m  {{senderFirstname}}.
I’m a big fan of  NAME OF THE TOOL which we use at NAME YOUR COMPANY.
 It has been immensely helpful in SPECIFY THE BENEFIT OF THE TOOL FOR YOU.
I wondered if I could share my own insights about using your product with your readers? 🤔
Let me know what you think. 
Cheers, 
{{signature}}

📧  Template 6: Adding value

The hook of this email is the fact that you are passionate about the niche of the blog and can add value to it with your knowledge and expertise. 

Subject:

Collab with {{organizationName}} ?

Body:

Hi  {{contactFirstName}},
I freaking love your blog. I discovered it a week ago and wish I had the chance to find it sooner. 
I have been writing about THE NICHE OF THE BLOG and have a collection of articles on the topic.
Here are some of the examples:
Link 1
Link 2
Link 3
If you would be interested in a collaboration where I could write an exclusive article for your blog in exchange for a backlink? 
Keep up the awesome work you do!
Best regards, 
{{signature}}

📧  Template 7: Demonstrating proficiency and enthusiasm

This emai sample presents a concise way of demonstrating your proficiency and enthusiasm. Its main purpose is to demonstrate the proof of your capabilities. 

Subject:

Guest posting opportunity

Body:

👋 Hi  {{contactFirstName}},
{{contactIceBreaker}}
My name is {{senderFirstname}} and I’m a writer for NAME YOUR COMPANY/WEBSITE.
 I specialize in YOUR NICHE, and would be honored to be considered for a guest post on your blog.
 I understand that you must be swamped with requests, but I can promise you that taking the time to review my post will be well worth it.
Here are some of my past works to consider as an example:
Link 1
Link 2
Link 3
Let me know if you need extra hands for your blog. 
Cheers, 
{{signature}}

📧  Template 8: Offering a ready-made content

The hook of this email is that you have done the work for the recipient by providing them with a valuable, ready-made article. This demonstrates that you have taken the time to research their blog and create content that could be beneficial to it.

Subject: 

Article for  {{contactFirstName}},

Hi {contactFirstName}},
My name is {{senderFirstname}}  and I’m the head writer at NAME YOUR COMPANY.
I have recently come across your Linkedin account and found on your page some interesting and useful articles you have written for  {{organizationName}}.
Your posts on {NAME THE TOPIC} inspired me to create an article about it, would you be interested in publishing it on NAME OF THE COMPANY.
Here is the full copy:
Link to the article
Best regards, 
{{signature}}

📧  Template 9: Highlighting similar interests

In this email, the key point is the similarity of the content and the goals.

Over the past few years, more bloggers have been drawn to teaming up with blogs that share a similar target audience and subject matter in order to get the most out of the partnership. So, chances are high to get a response with this email template.

Subject: 

🤝 Blog collaboration offer.

Body:

👋 Hi {contactFirstName}},
My name is {{senderFirstname}} and I represent the YOUR BLOG/WEBSITE.
I regularly read your publication since the content on our blogs have similar topics.
I wanted to ask if you would be interested in a blog collaboration? 
As our blogs have similar niche and readers, so I think it could be a great opportunity for both of us. 
Let me know what you think.
 In the meantime, keep up the amazing work. 
Cheers, 
{{signature}}

To Wrap Up

The inbox of website owners and bloggers is often overloaded with requests for blog posts and link exchanges. The key here is to stand out from the crowd. 

Every quality blogger outreach campaign starts with quality research. Prior to sending your email asking for a guest post opportunity, you need to research your recipient and craft the relevant content to send out. 

This guide was made to help you in the journey. 

We wrapped up our favorite blogger outreach email template examples that can help you get more responses, generate new leads, followers, and, finally, revenue. 

Choose the templates you liked more, tweak according to your needs, and there you are!

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