35+ Best Agency Tools To Grow Your Business in 2023

Running a successful agency involves juggling various tasks and responsibilities. Having the right agency tools at your disposal can streamline processes, boost productivity, and, of course, contribute to your agency’s growth. 

Regardless of the size and industry of your agency, the right tools can elevate you above the competition, bringing your business goals within reach.

To help you grow your agency, we have put together a list of 35+ must-have agency tools. Explore the list to discover the ones that can elevate your strategies!

Best automated email marketing tools for agencies

Regarding email marketing, you’d like to get a tool that will help you create effective email campaigns and manage the list of your potential customers. No one wants to waste their time and collect or analyze their data manually if some tools can complete such tasks in seconds.

Here are a few marketing agency tools you should consider to level up your email marketing processes:

1. Hexospark

Hexospark revolutionizes email outreach and CRM management with its comprehensive platform. This all-in-one solution simplifies lead generation, helps in creating ideal email lists, and facilitates hyper-personalized email campaigns.

The power of Hexospark lies in its browser extensions for Chrome and Mozilla Firefox. With just one click, it captures essential contact details, including email addresses, directly from Linkedin. These contact details integrate into the Hexospark CRM. You can use them later to create various email outreach campaigns with the help of email outreach templates. 

Hexospark is a great tool that can easily automate your email marketing processes and increase the response rate.

2. Brevo

Grow your agency with this tool, enabling the creation of polished email messages that drive sales for your clients. Its easy-to-use interface will help you create emails faster. Additionally, it offers real-time customer chat options during website browsing, SMS messaging functionalities, and a shared inbox for organizing customer email history.

3. ActiveCampaign

Boost your agency’s email marketing services with ActiveCampaign. Similar to Hexospark, this email automation tool integrates CRM tools with email marketing capabilities, ensuring a smooth and personalized customer experience.

Operating in the cloud, this software allows marketers to monitor customer behavior effectively. With advanced marketing segmentation options, you can tailor campaigns specifically for diverse target audiences. 

4. Hexomatic

Hexomatic is a user-friendly web scraping and automation platform, one of the perfect agency tools that doesn’t require coding expertise. It enables data extraction, including email addresses, product details, listings, and more, all within minutes.

One of its standout features is its effective email address gathering with its Email Discovery or Emails Scraper automations. Simply input the list of websites, start the workflow, and Hexomatic will scan the pages, compiling a comprehensive email list. The gathered data can be conveniently saved in a Google Spreadsheet for practical use.

Hexomatic goes above and beyond, offering a vast selection of over 100 built-in automations to meet various needs. This means you can do more than just scrape email addresses. For instance, you can extract SEO data, identify technology stacks, conduct WHOIS queries, convert images, and perform a multitude of other invaluable functions! Once you start using this tool you will see how much time and effort you save for more creative tasks.

5. Mailchimp

Mailchimp is an email marketing platform that allows your agency to efficiently communicate with clients, their customers, and various stakeholders. The platform combines expertly crafted email campaigns with data analysis tools, providing valuable insights to enhance your email marketing strategies.

One of Mailchimp’s key advantages is its accessibility. As a web-based application, it operates within web browsers, eliminating the need for downloads or installations. Its features encompass comprehensive mailing list management, template customization, segmentation, automation, and much more. 

6. NitofyVisitors

NotifyVisitors is an exceptional email marketing tool designed to optimize businesses’ marketing efforts. It stands out by offering tailor-made email campaigns, crafted to suit a company’s unique requirements. By providing in-depth insights into customer preferences, this tool aids in determining the perfect email context, content, and frequency.

One of its standout features is the automated segmentation capabilities paired with precise targeting options, ensuring effective email campaigns.

Best monitoring tools for agencies

As an agency, you know how important it is to monitor your business processes in order to have constant growth and achieve your business goals. Starting from the security of your agency website to positive/negative customer reviews and competitor analysis, you will need an effective monitoring tool to carry out checks on a regular basis. 

Below you can find a list of the best monitoring agency tools. Have a look at them and choose the one that best suits your business needs:

7. Hexometer 

Hexometer.com is an advanced website monitoring tool, essential for maintaining your website’s performance. It tracks diverse aspects such as downtime, SEO issues, broken pages, JavaScript errors, security concerns, configuration problems, and page speed insights, ensuring your website functions perfectly.

This tool operates around the clock, identifying issues before they impact you and your website users. What sets Hexometer apart is its cloud-based operation. This means you don’t have to install software, but will still get real-time results. 

Hexometer doesn’t require any coding skills. You can monitor your preferred site directly from your browser. Its user-friendly interface simplifies navigation, and it offers real-time alerts through various channels like email, SMS, Slack, Telegram, and Trello.

8. Uptrends

Uptrends offers an exceptional solution for comprehensive monitoring of websites, APIs, and web applications. Ensuring your website’s uptime is crucial for delivering a consistent experience to your customers, and Uptrends excels in this area.

With Uptrends Synthetics, you gain access to a vast global network comprising 228 checkpoints, providing a clear overview of your performance and uptime status regardless of your location. This platform allows you to monitor multi-step transactions, including logins, checkpoints, and shopping carts. 

Moreover, you have the flexibility of either configuring the scripts yourself or trusting their proficient support team to manage them on your behalf.

9. Datadog

Datadog is a cloud-based SaaS platform dedicated to infrastructure and application performance monitoring. Its advantage lies in its rapid risk detection capabilities, regardless of the duration of your system’s operation or the volume of data it handles.

10. Hexowatch

Hexowatch is a user-friendly solution for safeguarding websites against unauthorized changes. This tool excels at detecting unforeseen visual or HTML code modifications, ensuring your website’s integrity.

With Hexowatch, you receive immediate notifications when any irregularities occur on your website. The process is simple: input your website’s URL, specify whether to monitor the entire site or specific elements, set the frequency of checks, and choose your preferred notification channel.

Here are the key features of Hexowatch for effective website monitoring:

• – Cloud-based monitoring: Hexowatch enables cloud-based website monitoring.
• – Flexible monitoring intervals: You can set monitoring intervals as per your preference—ranging from monthly and weekly to daily and hourly checks.
• – Various notification channels: Stay informed through various channels such as email, Slack, Telegram, Discord, Zapier, or Pabbly Connect, receiving alerts in your preferred format.
• – Page or element monitoring: Monitor entire web pages or specific elements, allowing you to focus on critical areas.
• – HTML code modification alerts: Receive alerts not only for visual changes but also when alterations occur in the website’s underlying HTML source code.

Best project management tools for agencies

You can’t grow your agency if you don’t know how to manage your employees’ tasks effectively. The right tools will make task management smoother, encouraging communication between your employees.

Here are some of the best project management tools to help you manage your simple and complex tasks:

11. ClickUp

ClickUp is a great cloud-based project management application, offering a wide array of features including document management, goal tracking, and a comprehensive inbox. One of its best qualities is its modularity, highlighted by Click Apps, add-ons that enhance customization possibilities.

With a free plan offering 100 MB of storage, unlimited projects, and members, ClickUp provides accessible entry for users. Its paid plans, ranging from $5 to $19 per user per month, unlock unlimited storage, integrations, and additional features, making it a perfect choice for various organizational needs. Add it to your list of agency tools and enjoy smooth workflows.

12. Slack

Slack is a great online collaboration tool, particularly popular for its instant messaging capabilities. This functionality is perfect for quickly addressing issues, confirming details, or gaining approval for tasks within your agency. Slack also offers excellent opportunities for connecting with clients and team members effectively.

One of its best features is the ability to create group chats, facilitating project-specific discussions, and dedicated “channels” for broader team conversations. Slack also integrates with video and voice call platforms like Zoom and Microsoft Teams, enabling rich communication experiences.

13. Asana

Asana is a versatile project management tool that offers a personalized experience to its users. With features ranging from collaborative task displays to project creation, work management, and calendar functionalities, Asana provides a comprehensive toolkit for effective project management. 

For agencies, Asana proves to be particularly beneficial, especially for those who are trying to manage specific processes and have structured project workflows. Its adaptability allows agencies to align their projects with established procedures. 

14. Trello

Trello is a project management tool designed for team collaboration. Its intuitive interface allows you to create, organize, and monitor tasks using boards, lists, and cards, making it an ideal choice for organizations handling multiple projects simultaneously.

In an agency setting, Trello proves to be highly beneficial. It enables efficient project management and task organization, and fosters team collaboration—all within a unified dashboard. Trello caters to diverse industries, including marketing, engineering, human resources, design, product management, and support. However, it’s worth noting that Trello lacks advanced features like time-tracking and detailed reporting, which might make it more suitable for smaller teams or individual users.

Best lead generation tools for agencies 

Lead generation is the process of cultivating potential customers to increase the agency’s future sales. it is, indeed, one of the most important parts of many agencies. However, generating leads manually is a time-consuming and boring task. 

The great news is that there are many lead generation agency tools you can use to grow your business. We have gathered some of the best examples you can implement when generating leads:

15. Hexofy

Hexofy is one of the most user-friendly data scraping agency tools you can find online. This convenient browser extension can retrieve information like email addresses, web page URLs, and phone numbers from a wide range of websites.

Using Hexofy is incredibly easy. After adding the extension to your browser, navigate to the desired website. Click on the Hexofy button in your extensions menu, and voila! Within a few seconds, the website’s data is right at your fingertips.

You have the option to download this data in a well-organized CSV format or directly import it into your Google Sheets.

16. Leadfeeder

Leadfeeder is a B2B lead generation tool designed to provide in-depth insights into your website visitors. With this software, you can understand the users and companies visiting your site, their entry points, and the specific pages they’re engaging with.

What sets Leadfeeder apart is its integration with various platforms such as Google Analytics, Pipedrive, Salesforce, HubSpot, and MailChimp. This integration simplifies lead management, allowing you to export new leads directly into your CRM software for streamlined use.

17. OptinMonster

OptinMonster is a lead generation and customer acquisition tool, allowing you to create a variety of engaging opt-in forms, including exit pop-ups, in-line call to actions, floating bars, slide-in scroll boxes, and welcome mats, and more. Its core purpose lies in converting visitors who might abandon your website into valuable subscribers or customers.

Agencies can use this tool to leverage its appealing and eye-catching pop-ups and target and persuade prospects. It’s a strategic way to turn website visitors into meaningful leads for your agency.

Best SEO tools for agencies

SEO is all about optimizing your website in order to make it rank higher and increase its visibility. The higher visibility you have, the more potential customers you’ll attract. 

Below you can find some of the best SEO tools for agencies:

18. Ahrefs

Ahrefs is a go-to SEO tool widely adopted by professionals. It serves as an essential keyword research instrument, offering in-depth analysis and valuable insights to boost your website’s search traffic. You can dive deep into SEO metrics and enhance your website’s visibility. Ahrefs provides an array of data, including keyword analysis, content insights, traffic reports, and domain-based content analysis.

By employing this tool, you can refine your existing SEO strategy, leading to an increase in organic traffic. For agencies offering SEO services, Ahrefs is instrumental in competitive analysis.

19. Moz

Moz is a great SEO tool tailored for agencies aiming to enhance their website’s ranking and visibility. What sets Moz apart is its vibrant community of SEO professionals, offering valuable support and expertise to maximize the tool’s potential.

This all-in-one SEO solution conducts thorough site audits, tracks social data, provides essential metrics, evaluates domain authority, aids in effective link building, and monitors keyword rankings and page ranks. 

Additionally, Moz has a unique advantage by offering beginners advanced-level courses and resources, empowering users to expand their SEO knowledge.

20. SEMrush

SEMrush is more than just an ordinary SEO tool; it’s a comprehensive online visibility management platform equipped with an intelligence suite. This suite generates detailed analytics reports encompassing competitor strategies, keyword difficulty, domain strengths, and various other essential metrics.

21. SEOptimer

SEOptimer is a professional SEO audit and reporting tool, particularly suited for content-focused or SEO agencies. Its powerful SEO Checker is great at pinpointing issues such as page speed, links, and on-page elements.

Besides diagnostics, SEOptimer offers the advantage of creating branded, fully customizable white-label SEO reports. Users also have access to a suite of valuable tools, including a keyword research tool, a keyword tracking tool, a meta tag generator, and an XML sitemap generator.

22. RocketLink

RocketLink is a great URL shortener and link retargeting platform, perfect for agencies seeking advanced link management solutions. With features like retargeting pixels, custom 404 redirects, password-protected links, custom scripts, and QR codes, it offers a comprehensive toolkit for optimizing client URLs.

This platform can enhance user engagement and increase conversions. By reducing bounce rates and customizing domains, thumbnails, and links with UTM tags, agencies can create more appealing and personalized user experiences. 

23. SE ranking

SE Ranking is an SEO toolkit tailored for agencies, encompassing a wide array of SEO activities, ranging from keyword research and content creation to backlink analysis and client reporting. Its diverse features and exclusive data insights empower agencies to achieve exceptional client outcomes.

The platform allows agencies to handle numerous projects within a unified, intuitive dashboard. Additionally, the Agency Pack add-on offers the advantage of white-labeling the entire interface, coupled with unlimited automatic reporting and a lead generation widget.

24. Yoast

Yoast SEO is a powerful WordPress plugin tailored for website optimization. By offering valuable suggestions based on SEO best practices, it guides users in enhancing their websites and boosting search engine rankings. 

For agencies aiming to excel, ensuring clients’ websites rank on the first pages of search engines is paramount. Yoast SEO serves as a crucial tool in achieving this goal, allowing agencies to implement its recommendations effectively and enhance their online visibility.

Best advertising agency tools

Advertising tools play an important role when enhancing your online visibility. By using effective advertising tools for your agency, you can optimize your digital marketing strategy, increase brand awareness, drive targeted traffic, and grow your agency faster online.

25. Stiddle

Stiddle is an all-in-one tool designed to simplify the process of creating and optimizing Facebook Ads and entire sales funnels. With Stiddle, users can create and target Facebook ad campaigns using AI-targeting with access to a vast array of audiences. The platform integrates with Canva for ad graphic design and allows users to create landing pages to collect leads, all within the same interface.

One of its great features is its user-friendly analytics, offering customizable dashboards and detailed metrics, providing clear insights into campaign performance. Stiddle also offers an auto-budget allocation feature, enabling users to distribute budgets to well-performing ads.

26. Buffer

Buffer is an ideal tool for those seeking a simplified approach to publishing content across multiple social media platforms. It serves as a centralized solution for scheduling and posting social media content.

With Buffer, you can efficiently handle your Twitter, LinkedIn, Instagram, and Facebook pages. This unified platform streamlines the management and engagement across all your social media channels, providing a convenient and effective way to maintain your online presence.

27. Ad Assistant

Ad Assistant provides real-time alerts for your ad accounts and campaigns, ensuring continuous monitoring of your PPC campaigns.

By offering instant notifications, it streamlines issue investigation, saving valuable time and enabling campaign performance monitoring and optimization.

With the ability to set up custom alerts, you receive notifications for various scenarios, such as campaign underperformance, reaching milestones, or addressing errors. 

28. Headline Analyzer

Headline Analyzer allows agencies to craft and optimize Google Ads headlines. With the help of word banks, you can create a strong title that includes powerful or emotional words and attracts more people.

29. AdEspresso

AdEspresso streamlines campaign management by providing you with the tools to create, analyze, and optimize Google Ads campaigns effectively.

This popular PPC management tool stands out due to its powerful split testing feature. With this functionality, you can experiment with various ad variations, enabling you to identify the most effective messaging for your campaigns. 

Best content marketing tools for agencies

At the heart of every thriving business lies content marketing. Crafting and promoting content forms the foundation of success!

Here are some of the best content marketing tools your agency can implement in content creation processes:

30. Buzzsumo

Buzzsumo is your go-to tool for refining your content marketing strategies. By offering insights into trending topics, it enables you to tailor your content for both returning and new customers. 

Moreover, Buzzsumo assists you in discovering the most widely shared content across social networks. Additionally, it aids in identifying influencers who align with your promotions, selecting them based on their specialized niches. With Buzzsumo, your agency will definitely stay ahead in the competitive content landscape.

31. Hubspot

HubSpot is a valuable tool for enhancing your content strategies. It assists you in identifying trending topics that can improve your search engine ranking. What’s remarkable about HubSpot is its versatility, catering to both emerging and established brands. 

Regardless of your business’s size or stage, HubSpot can elevate your content marketing efforts. Plus, the platform offers a wide array of integrations, allowing you to explore and utilize various additional tools and services to further strengthen your online presence.

32. Clearscope

Clearscope revolutionizes content creation for agencies with its AI-powered platform. Not only does it optimize content to be shareable, clickable, and readable, but it also ensures the content is highly relevant to what potential customers are searching for. This strategic alignment enhances your content’s effectiveness and impact.

Additionally, Clearscope simplifies your workflow by integrating with other software like Google Docs and WordPress plugins. This integration saves you from the hassle of switching between multiple platforms, streamlining your content creation process.

33. Surfer SEO

Surfer SEO is one of the premier tools for SEO content creation. Its core functionality revolves around analyzing the top-ranking search results for your target keyword. By doing so, it offers a variety of suggestions aimed at helping you craft content that can compete effectively in search engine rankings.

These suggestions cover a range of strategies, from recommending a specific word count to advising on incorporating your target keyword into your page title. Surfer SEO ensures that you have all the necessary tools to write, analyze, and optimize your content, all within one convenient platform.

34. Grammarly

With Grammarly, you can enhance your content’s readability, ensuring that it captivates readers from beginning to end. Its free Google Chrome plugin analyzes your content for grammar issues and readability, eliminating the stress associated with proofreading. 

Moreover, Grammarly seamlessly integrates with Google Docs, social media platforms, and various content platforms, providing a comprehensive solution for writers aiming to craft compelling and error-free content.

35. Portent’s Content Idea Generator

Portent’s Content Idea Generator is one of the best agency tools that can generate diverse content ideas, making it an invaluable resource for content creators. Even better, it’s completely free and incredibly user-friendly. With its assistance, you can overcome creative hurdles and craft click-worthy titles that resonate with your audience, driving higher engagement and interaction.

36. Hemingway App

The Hemingway App is a powerful writing assistant designed to enhance your content’s quality. Unlike Grammarly, you input your content directly into its interface. This user-friendly tool evaluates your text for readability, passive voice usage, and any spelling or grammatical issues it might contain.

Tools like Grammarly and the Hemingway App help you refine your content, ensuring it resonates with your target audience. Generally, aiming for a readability grade between five to eight suits most audiences, fostering better understanding and engagement.

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