The Best SaaS Cold Email Outreach Templates

Email outreach is a crucial part of any SaaS company’s SaaS marketing strategy. It’s one of the most effective ways to connect with potential customers, build relationships and generate leads. 

However, crafting a perfect email takes time, especially when you want to stand out from the crowd. That’s why we compiled a list of cold email outreach templates to help you get started.

Before we dive into the saas email templates, here are a few things you should keep in mind when creating an email:

🔸 Keep it short: As people have limited attention spans, it’s better to keep your emails clear and concise.

🔸 Personalize: Don’t just use the recipient’s name and company, go deep with your personalization to get their attention.

🔸 Add a CTA: Don’t forget to mention what actions you want the recipient to take. It might be downloading an e-book, signing up for a free trial, scheduling a call, etc.

Our best SaaS cold email outreach templates for 2023:

With the mentioned bullet points in mind, let’s take a look at the best SaaS cold email outreach templates you can use for different situations:

1. Introduction email template 📧

If the recipient has no idea who you are, give them the reason why they should talk to you. Show them their pain points and how you’re going to solve them. Here is a template you can use to reach out to them:

Subject:  

Introduction to YOUR COMPANY NAME

Body:

Dear ​{{contactFirstName}}
I just checked your website, and it looks like you are trying to THEIR GOAL.
We recently helped SHARE SOCIAL PROOF FROM OTHER COMPANIES YOU WORKED WITH IN THE SAME INDUSTRY
If you’re interested, I’d love to schedule a quick call to show you how this works..
Here is a link to my CALENDLY LINK.
Best regards,
{{senderName}}

2. Remove the risk template 📧

The main reason why free trial Saas email templates are effective is that they offer the recipient the chance to try your SaaS product without any financial commitment. 

The template below works by removing any risk associated with trying your product. By offering them a free trial, they get the chance to test the product before subscribing to a paid plan. 

It also includes a clear call to action- the link to start the free trial. The template also encourages recipients to reach out for help, which can further build trust and rapport.

Subject:  

Try PRODUCT for free

Body:

Dear ​{{contactFirstName}},
I saw you’ve currently using COMPETITOR PRODUCT , how is this working out for you?
We get a lot of referrals from ex-COMPETITOR PRODUCT customers because EXCPLAIN DIFFERENTIATOR.
I would love to provide you with a 30 day free trial to try our platform to see if we can change your mind?
If you have any questions or need help getting started, don’t hesitate to reach out.
Kind regards,
{{senderName}}

3. The case study template 📧

The case study cold email outreach templates are great for showcasing the success of your SaaS product in real-life scenarios. As humans are social creatures, providing social proof that your solution worked for other companies could be a great idea.

Here is an example for you to consider:

Subject:  

How YOUR PRODUCT Helped COMPANY NAME Achieve GOAL

Body:

Dear ​{{contactFirstName}},
I noticed that you are trying to PAIN POINT AND SOLUTION.
I wanted to share a success story with you that might be relevant to your business.
The COMPANY NAME, a similar company to yours, was struggling with PAIN POINT for years until they started using PRODUCT NAME.
With our product, they achieved the following results:
RESULT 1
RESULT 2
RESULT 3
Would you like to know how PRODUCT NAME could help your team achieve your goals? Let me know, and we can have a quick call to discuss this further.
Best regards,
{{senderName}}

4. Template for an invitation to an event 📧

The Event Invitation email template is a great way to engage with potential customers and build relationships through in-person events. Don’t forget to mention all the important details about the event, including the date, time, and location, as well as the RSVP deadline. This will help recipients plan accordingly and shows that you’re organized and professional.

Subject:  

Join Us at EVENT NAME

Body:

Dear ​{{contactFirstName}}, 
I wanted to invite you and your team to join us at EVENT NAME.
We’ll be sharing some exciting news about PRODUCT NAME product release and would love to see you at our event.
Here are the details about the event:
DATE/TIME
LOCATION
RSVP DATE to secure your spot    
Hope to see you and your team there!
Best regards,
{{senderName}}

5. Follow-up email template 📧

These types of saas email templates will help you stay top-of-mind with potential customers and build relationships with them. It is a quick and short follow-up from a previous conversation. 

By sending a follow-up email, you’re showing that you’re proactive and interested in helping the recipient. This can set you apart from other companies that do not follow up. This email will be a reminder that the recipient should consider your offer.

Subject:  

Quick Follow-up: YOUR COMPANY NAME

Body:

Dear ​{{contactFirstName}},
Just following up on the email I sent you a few days ago about COMPANY NAME.
I hope you had a chance to check it out.
Please, let me know if you have any questions or would like to discuss how we can help your team.
I’m always available for a call or email conversation.
Best regards,
{{senderName}}

6. The value proposition email template 📧

These cold email outreach templates work best as they immediately emphasize the value proposition of your company and product. 

By mentioning a specific pain point that the recipient is likely experiencing, you’re showing that you know their specific needs and have a solution to offer. If you offer a call or demo in your email, you’re giving them the opportunity to learn more and see the product in action.

Subject:  

We have a solution for your PAIN POINT

Body: 

Hi ​{{contactFirstName}},
I wanted to reach out to you and introduce you to our company-COMPANY NAME.
Our product PRODUCT NAME can help your team overcome the PAIN POINT.
We are a company specializing in the following services: SERVICES
Our company has a proven track record of helping other companies, like COMPANY NAMES, achieve great results. With PRODUCT NAME, we offer a range of benefits, including LIST OF BENEFITS.
Are you interested in learning more about our solution? Let me know, and I would be happy to set up a call to discuss how we can help you and your team. We can even arrange for a demo to show you the full range of features and capabilities that PRODUCT NAME has to offer.
Will be looking forward to your reply!
Best regards,
{{senderName}}

7. Content promotion email template 📧

These cold email outreach templates are effective as they provide value to the email receivers. Besides promoting your content, you also position yourself as a thought leader in the industry with who it’s beneficial to have connections.

Subject:  

BLOG POST TITLE – A Must-Read for INDUSTRY

Body: 

Hi ​{{contactFirstName}},
I had a look at your company’s website and I thought our recent blog post might be of interest to you and your team. The post, titled POST TITLE, covers TOPIC, which might be a great solution for your PAIN POINT.
You can read the post here- LINK.
I would really like to have your feedback about it as you’re also in this industry. Also, feel free to contact me if you have any questions.
Best regards,
{{senderName}}

8. The upsell email template 📧

The upsell email template is a crucial component of any SaaS marketing strategy. It will let you engage with your existing customers and promote the benefits of upgrading to a better product plan. Once you start upselling, you can increase your revenue and provide additional features that can help your customers achieve more.

In the upsell template, you should mention the benefits of the upgrade and offer a call to action to encourage them to take the action. Besides, this template will build customer loyalty by showing that the company cares about its success and never stops working on the products in order to provide better solutions.

Subject:

Upgrade Your PRODUCT Plan

Body: 

Dear ​{{contactFirstName}},
I noticed that you’ve been using our PRODUCT solution for some time now, and I wanted to have your feedback about the product. Are you finding value in it? If yes, you might be interested in upgrading your plan to access even more features.
Our PLAN NAME includes the following features, which can help your team achieve even better results:
LIST OF FEATURES
Let me know if you want to learn more about the upgraded plan, and we will set up a call to discuss the details.
Best regards,
{{senderName}}

9. The referral request email template 📧

If you’re looking for new customers, you can reach out to your existing ones and ask them to spread the word about you and refer to their friends or colleagues if they need a solution that you can provide.

Referral email requests are a great SaaS marketing strategy for customer acquisition and brand recognition. Referrals are usually highly-qualified leads as they learn about your product from someone they already know and trust.

Subject:

Could you help us out?

Body: 

Dear ​{{contactFirstName}},
I am reaching out to ask for your help. Our company COMPANY NAME is searching for new clients to grow our customer base. Do you think you can refer us to someone in your network who needs our solutions?
If you are familiar with anyone who’s struggling with PAIN POINT, we would be glad to help them.
No worries if you aren’t comfortable making a referral. We will understand that.
Thanks for your time, and wish you a great DAY/NIGHT.
Best regards,
{{senderName}}

10. Connecting with the top management email template 📧

It’s always a good idea to write an email to the people who are the decision-makers of the company. Remember that your email should be clear and concise as managers get hundreds of emails daily, and they definitely don’t want to read a long story about your company or the product. Mention how your product can help their company. If they like the idea, they’ll contact back. 

Here is a similar example for you to consider:

Subject:

Introduction – YOUR COMPANY NAME and PROSPECT’S COMPANY NAME

Body: 

Dear ​{{contactFirstName}},
I am the representative of COMPANY NAME, a SaaS company that specializes in PRODUCT/SERVICES.
I appreciate your time, but I think our PRODUCT will be a great solution for PAIN POINT. So I’ll be quick and concise.
Our product is designed to help companies like yours BENEFIT 1, BENEFIT 2, and BENEFIT 3.
If you want to learn more about the solution and how we can help you with your PAIN POINT, let me know, and I will schedule a call with you. What time will work for you?
Best regards,
{{senderName}}

To sum up

Sending effective cold email outreach templates is an art that takes practice to master. The templates mentioned above are created to help you promote your product, connect with your potential prospects and build strong relationships with them.

Remember that personalized emails are key to successful cold email marketing for SaaS. So, use our templates as a starting point and adapt them to fit your unique style and goals.

With the right template choice and personalization, you can turn your email outreach into a tool for elevating your SaaS business.

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