Top 35 Cold Email Statistics You Need To Know in 2023

Top 35 Cold Email Statistics You Need To Know in 2023

Using a data-driven approach in cold email outreach is a great strategy, as it allows you to discover insights from different studies and optimize your email campaigns for maximum effectiveness.

By understanding the most relevant cold email statistics, you can tailor your outreach efforts for better results.

In this article, we will reveal the most interesting cold email statistics to help you create a data-driven email campaign!

General cold email statistics

1. 43% of salespeople confirm that email is the most effective sales channel (Hubspot)

Emails have consistently demonstrated their efficiency. They remain the favorite sales channel for a majority of contemporary sales teams, particularly with the rise of sales technology. According to Hubspot, 43% of salespeople affirm that email is the most impactful avenue for sales outreach.

Cold Email Statistics for 2023

2. A substantial 80% majority expresses a preference for sales representatives to initiate contact through email.

Given the fast-paced nature of people’s lives, dedicating 30 minutes to a phone conversation about an unfamiliar solution that may not align with their needs is often impractical.

The preference for email contact at 80% isn’t a surprise. When considering the alternatives, a phone call has the potential to disrupt one’s day, while a direct message on social media might be perceived as too personal for a sales pitch. Consequently, email is the ideal and non-intrusive medium for engaging with potential clients

Cold Email Statistics

3. 21% of a sales rep’s daily work hours are dedicated to the composition of emails

Sales representatives invest 21% of their daily workload in crafting emails. This encompasses various email-related activities such as composing and dispatching cold emails, responding to prospect inquiries, and orchestrating meetings.

The remaining portion of their workday is allocated to diverse tasks including participating in sales meetings, conducting data entry, engaging in prospecting activities, attending internal meetings, managing scheduling responsibilities, and undergoing training sessions. 

 4. 81% of all emails are now opened and read on mobile devices (SuperOffice)

A notable shift in device preferences has occurred, with 81% of all emails being opened and read on mobile devices, as reported by SuperOffice. The transformation in device demographics highlights a significant trend where email recipients engage with their emails while on the move.

Despite this shift, there seems to be a significant gap, as only 20% of email campaigns are currently optimized for mobile devices. This suggests that a substantial portion of sales email campaigns still lack the necessary adjustments for optimal viewing on mobile platforms, both in terms of content length and formatting.

Cold Email Statistics mobile optimization

Cold email subject line statistics

5. 33% of individuals decide to open an email based on the appeal of its subject line

The initial impression of a cold email is often shaped by its subject line, making it a critical factor in capturing a prospect’s attention. In fact, the subject line is the primary element that influences whether a recipient chooses to open the email or not, according to findings from a SuperOffice study, where 33% of email recipients base their decision only on this crucial aspect.

This highlights the importance of dedicating time and effort to craft a compelling subject line if the goal is to enhance the likelihood of your cold email being opened. Effective subject lines, as revealed by statistics, tend to be personalized, evoke curiosity, and frequently incorporate elements such as numbers or questions.

Cold Email Statistics about subject lines

6. Emails that contain personalized subject lines get 50% higher open rates

Experienced marketers who launched several cold email campaigns understand the impact of personalization on open rates. The study from Yes Lifecycle Marketing indicates that emails featuring personalized subject lines experience a remarkable 50% increase in open rates.

The study also reveals that only 2% of emails incorporate personalization in their subject lines. To use this effective strategy for boosting open rates, consider using personalized subject lines such as:

  • Hey {{first_name}}
  • Idea for {{company}}
  • Nice to meet you at {{event}}
  • A better way to solve {{pain point}}

Another solution is to use email outreach tools, such as Hexospark that offer templates with personalized subject lines:

Cold email statistics from Hexospark

7. Including the prospect’s company name in the subject line increases open rates by 22%

Including the prospect’s company name in the subject line is a common strategy for personalizing cold emails, and for good reason — it has the potential to boost open rates by 22%. This form of personalization is effective because it immediately signals to the prospect that the email is directly relevant to their job, incentivizing them to open it.

For your next email outreach, consider using personalized subject lines like:

  • Tailored Solutions for {{Company Name}}’s Unique Challenges
  • Exclusive Offer for {{company}}:

8. Having a question as a subject line increases open rates by 21%

Subject lines that incorporate a question have proven to be effective, with a 21% higher open rate. A well-crafted question can arouse curiosity and create a sense of intrigue, compelling prospects to open the email. Here are some examples that you can use for your next email campaign:

  • “What’s Your Vision for {{Company}}?”
  • “Curious about {{Product}}? Let’s Dive In, {{first_name}}!”
  • “Wondering How We Can Help, {{Company Name}}?”
  • “Can Your Team Benefit from {{Solution}}?”

9. Including a number in your subject line increases open rates by 113%

Including numbers in email subject lines is a highly effective strategy that increases open rates by 113%. Numbers capture attention, and incorporating them in your subject lines can enhance the appeal of your cold emails. Here are some suggestions to include numbers in your next cold email subject line:

  • “X Tips to Alleviate {{pain point}}”
  • “X Steps to Achieving {{goal}}”
  • “X Options to Kickstart Your Journey”

10. Subject lines with emojis have 56% higher open rates

According to Experian, incorporating emojis into email subject lines has a significant impact on open rates, showing a remarkable 56% increase compared to text-only subject lines.

This is mostly because emojis provide the visual part of the emails, which is always appealing to the recipients. 

Keep in mind that the number of emojis should be limited. Having too many emojis in the subject line can be seen as spam and can even appear in the spam folder instead of the inbox.

11. Seven-word subject lines or 41 characters perform the best

Choosing the ideal length for email subject lines can be subjective and depends on various factors such as business type and the stage of the sales cycle. However, according to Marketo, subject lines with 41 characters or seven words have shown the most optimal performance.

12. Nearly 70% of recipients send emails to spam due to the wrong-crafted subject line

According to Zippia, to avoid the spam folder, you should craft subject lines that are clear, relevant, and free from misleading or spam-like elements

Cold email subject line statistics

Cold email open and reply rates statistics

13. Emails incorporating one to three questions are 50% more likely to receive replies

After presenting yourself and your offer to a prospect, the next crucial step is to guide them on the next actions through a call-to-action (CTA). A study by Boomerang suggests that phrasing your CTA as a question can significantly impact reply rates. 

Emails incorporating one to three questions are found to be 50% more likely to receive replies compared to those without a question. This emphasizes the effectiveness of using questions in your call-to-action to encourage engagement and response from your recipients.

14. Having several personalization fields throughout your email can improve reply rates by 142%

We’ve mentioned before the importance of personalizing the subject line of the email, but did you know that personalizing the whole email increases open rates by 142%

You can do this by incorporating several personalization fields throughout the email to tailor the content to each prospect. Various parts can be personalized, such as:

  • Name
  • Company name or industry
  • Job role and associated duties
  • Acquaintance or colleague
  • City
  • Favorite sports team
  • Hobby

15. Replies and open rates depend on the job title and industry

According to a study by Belkin, C-level executives are more likely to respond to cold B2B emails (23% higher) compared to employees who are not part of the C-suite. 

This finding highlights the importance of targeted communication strategies when reaching out to high-level executives within an organization. Tailoring your approach to resonate with C-level decision-makers can significantly improve the effectiveness of cold outreach in the B2B context.

Cold Email Statistics about open rates

Cold email timing statistics

16. 75% of sales emails are opened within the first hour of being received

Considering the frequency with which people check their email throughout the day, it’s not surprising that 75% of sales emails are opened within the first hour of being received. This statistic reflects the rapid response time and the high level of attention given to email communication, with many individuals checking their inboxes multiple times daily and some even keeping them open in a browser tab consistently. 

17. 42% of all emails receive a reply within the first hour

Considering the fact that a significant portion of emails are opened within the first hour, it follows that a substantial number of replies also occur during this time frame. Indeed, 42% of all emails receive a reply within the first hour. 

This statistic highlights the importance of timely follow-ups and suggests that if you don’t receive a reply to your email within a day, sending a follow-up email may be a nice strategy to maintain communication and engagement.

18. Emails sent on weekends get the lowest open rates

Weekends are typically regarded as a time when people prefer to disengage from work-related matters and focus on personal activities. Consequently, emails sent during weekends tend to receive the lowest open rates. In the context of cold email campaigns, it’s often advisable to avoid reaching out to prospects on Saturdays and Sundays. 

Recognizing and respecting individuals’ preferences for work-life balance can enhance the effectiveness of email outreach efforts during the workweek when professional engagement is more likely.

19. The time period between 1 PM to 4 PM on workdays is the optimal window for receiving the most replies

Based on an analysis of 100 billion emails by Campaign Monitor, the optimal time for receiving the most replies in email communication is between 1 PM to 4 PM on workdays. This finding aligns with the general understanding that during these hours, individuals are typically at work, actively engaged, and frequently checking their inboxes. 

The data suggests that timing plays a crucial role in the success of email outreach, emphasizing the importance of scheduling cold emails during periods when recipients are more likely to be attentive and responsive.

Cold Email Statistics about time

20. Emails sent on Fridays tend to receive the lowest reply rates

The end of the workweek is when individuals wrap up tasks and mentally transition to the weekend. 

As a result, emails sent on Fridays tend to receive the lowest reply rates. People are often preoccupied with concluding their workweek responsibilities and may be less inclined to engage in new email conversations during this period.

21. The most favorable days for sending cold emails are Monday to Wednesday

Monday to Wednesday are considered the optimal days to send cold emails. During these days, individuals are generally more focused on work-related matters, making them more likely to engage with and respond to professional emails.

Cold email follow-up statistics

22. Cold email campaigns consisting of 4 to 7 emails per sequence have 3 times as many responses compared to campaigns with fewer than 4 emails per sequence

For optimal results, aiming for three to six follow-ups can triple your reply rate, according to the data. However, note that the number of follow-ups may vary depending on specific circumstances or preferences.

23. Following up with a prospect multiple times can have a significant positive impact on your cold email response rate

Persistence in follow-ups can significantly impact cold email response rates. It’s important not to be discouraged if there’s no immediate response to the initial outreach. Prospects might be occupied or might have missed the email in their busy inboxes.

According to a study by Backlinko, sending multiple follow-ups can double your response rate. While the exact impact can vary based on numerous factors, the consensus is that consistently following up with prospects is likely to enhance the overall response rate. 

24. The first and second follow-up emails increase the chances of receiving a reply by 20% and 25%

According to cold email expert Alex Berman, the majority of his cold emails only garnered replies after he implemented follow-up sequences. The impact of follow-ups on reply rates is notable, with the first follow-up increasing the chances of getting a reply by 20%, and a second follow-up by an even more substantial 25%. 

Cold Email Statistics about follow-up emails

25. Around 70% of cold emails do not receive any follow-up

Despite the effectiveness of follow-up emails, around 70% of cold emails do not receive any follow-up. This could be a real missed opportunity for many email outreach campaigns. 

Given the positive impact of follow-ups on engagement and response rates, incorporating a strategic and consistent follow-up approach could greatly improve the overall effectiveness of cold email campaigns.

Cold email body copy statistics

26. Emails with images in the body have a 2.78% CTR compared to 1.13% CTR for pure text emails

Incorporating images into email content can significantly impact click-through rates (CTR). According to GetResponse, emails with images in the body boast a CTR of 2.78%, compared to a lower CTR of 1.13% for pure text emails. This suggests that visuals have a compelling effect, capturing the audience’s attention and encouraging them to engage with the content.

As humans are naturally drawn to visuals, images can play a crucial role in enhancing the overall appeal of an email. They have the power to break the monotony of text-only content, making the email more visually engaging and potentially leading to higher interaction rates.

27. Emails between 50 and 125 words have the highest response rates that can hit 50%

According to Boomerang, emails that fall within the range of 50 to 125 words demonstrate the highest response rates, with the potential to reach up to 50%. This finding underscores the importance of concise and focused communication in email outreach.

Longer emails, as noted, may risk losing the reader’s attention, especially in today’s fast-paced and information-saturated digital landscape. Keeping emails within a moderate word count not only increases the likelihood of a recipient reading the entire message but also aligns with the time constraints and preferences of busy professionals who may not have the time to sift through lengthy expositions.

28. Mentioning mutual connections and showcasing success stories in cold emails can boost response rates by 45%

Take your time to research your recipients and identify any mutual connections you can reference in your email. If there are none, you can still enhance your email by incorporating success stories that align closely with your recipient’s needs and interests.

When crafting your email, make sure to include this information in the message, creating a sense of personalization and tailoring. The goal is to make the recipient feel that the email is specifically crafted for them rather than a generic pitch. 

29. Adding limited-time offers increases cold email response rates by 35%

Limited-time offers play into human psychology by creating a sense of urgency and exclusivity. This taps into the Fear of Missing Out (FOMO), a powerful motivator that encourages individuals to take action when they perceive an opportunity as limited or exclusive.

The data supports this strategy, indicating that adding limited-time offers to cold emails can increase response rates by as much as 35%. It’s crucial, however, to ensure authenticity in your offers. False claims can harm your credibility in the long run.

30. Including the pleasantry “Hope This Finds You Well” in your emails can increase the chances of booking meetings by 24%

Using a common pleasantry like “Hope this finds you well” can be effective, but to stand out and avoid becoming too commonplace, consider personalizing your greeting with something relevant to the prospect. This personalized touch adds a unique and thoughtful element to your communication, making it more likely to resonate with the recipient.

31. The follow-up email intro, “I Never Heard Back,” can lower your chances of receiving a reply by 14%

According to Gong, this approach may make the recipient feel guilty or pressured, which can lead to a less favorable response.

Instead, consider crafting follow-up messages that focus on providing additional value, addressing any concerns, or highlighting relevant information that might encourage a positive response without invoking guilt. 

Cold email mobile statistics

32. Over 42% of prospects will delete an email if it’s not optimized for mobile

Optimizing emails for mobile devices is crucial, as user preferences have shifted towards mobile usage. Over 42% of prospects will delete an email if it’s not optimized for mobile. Accordingly, you need to make sure your email campaigns are mobile-friendly.

33. 3 in 4 Gmail users choose to access and read their emails through mobile devices

Mobile optimization is not only about adapting to smaller screens; it involves creating emails that are visually appealing, load quickly, and are easy to navigate on various mobile devices. Adapting to this trend is crucial for marketers to effectively reach and engage their target audience, considering the significant portion of Gmail users who rely on mobile devices for their email interactions.

34. Mobile-friendly email is the second most popular strategy employed by email marketers to enhance their performance 

The statistics provided by Hubspot show how important mobile-friendly emails are. The mentioned strategy involves creating responsive designs that adapt to various screen sizes and provide a seamless experience for users across desktop and mobile devices. By recognizing the significance of mobile-friendly email strategies, marketers aim to enhance user engagement, improve deliverability, and achieve better overall performance in their email campaigns.

35. When a consumer reads an email on a mobile and then again on a desktop, the likelihood of clicking through increases by 66%

Understanding and optimizing for this cross-device behavior is crucial for email marketers. It emphasizes the need for a responsive email design that provides a consistent and compelling experience, whether users access the email on mobile or desktop.

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