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What is Lead Generation?

What is lead generation?

This article defines the lead generation process, what should an ideal lead generation campaign include and why it is important to use lead generation marketing.

How to prevent emails from going to spam

How to Prevent Emails from Going to Spam

Over 300 billion emails are sent globally each day with half of them marked as spam. So, chances are your emails are landing in the spam box of the recipient, too. 
This article will guide you through how to how to keep your emails out of spam.

Monitor bounce rates and more

New bounce rate metrics + update contacts in bulk

Email click-through rate, open rate, and conversion rate are great indicators of the success of your campaign but what about the bounce rate? Over a 5% bounce rate can harm your sender’s reputation and lower the chances of landing in the recipient’s inbox ⚠️ To prevent this from happening, we now provide granular bounce rate …

New bounce rate metrics + update contacts in bulk Read More »

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